Long John Silver’s endorses BAP


SeafoodSource staff

Published on
June 11, 2014

Long John Silver’s is the latest foodservice operator worldwide to become a Global Aquaculture Alliance (GAA) Best Aquaculture Practices (BAP) market endorser.

Long John Silver’s has announced it will adopt BAP certification as part of its sustainable seafood procurement policy. The U.S. restaurant chain will work with GAA and its suppliers to ensure that its farmed seafood is sourced from a BAP-certified facility.

Long John Silver’s has more than 1,200 restaurants worldwide. Currently, all farmed shrimp sold at Long John Silver’s restaurants originate from BAP-certified farms in India and Ecuador, she said, and the partnership with GAA will help enable Long John Silver’s to secure only products sourced from BAP-certified farms. Zhang said she expects farmed seafood’s presence on Long John Silver’s menu to grow.

“As a seafood restaurant leader, our mission is to promote seafood, and we are really focusing on sustainability,” said Marie Zhang, chief food innovation officer and senior VP of research and development, quality assurance and supply chain. “We think we can work with GAA to promote sustainability farmed seafood that’s not just good quality but that’s also environmentally and socially responsible.”

“With the addition of Long John Silver’s to the ever-expanding group of market endorsers, we are seeing the foodservice sector becoming much more active in the arena of responsible and sustainable seafood sourcing,” said Peter Redmond, BAP VP of market development. “We are very excited by this addition and commend the leadership of Long John Silver’s. We look forward to much more activity in the foodservice sector in 2014.”

In addition to being a market endorser, Long John Silver’s is joining the GAA as a sustaining member.

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