American quick-serve seafood restaurant chain Long John Silver's is launching a series of television ads to kick off an ongoing campaign to encourage Americans to eat more fish.
The ads, titled "Methane," "Marinated Pork" and "Final Frontier," compare fish and land-based proteins such as pork and beef. The ads, which will run on national networks such as TNT, HGTV and the Discovery Channel, are designed to be "bold" and "memorable," according to the company.
Long John Silver's recently joined with the nonprofit Seafood Nutrition Partnership, a group that is working to educate American consumers about the benefits of eating seafood.
"We offer a variety of seafood choices including baked cod and baked shrimp to satisfy a broad range of consumer taste options from indulgent to lighter tasting," said Charles St. Clair, chief marketing officer at Long John Silver's. "The experts agree: Americans should eat more seafood and we're making it easy to do that."
The company will support the ads with print coupon inserts in Sunday newspapers nationwide, along with online ads, online social media campaigns and direct-to-consumer communication in restaurants.
February 12, 2014
