Marks & Spencer on Tuesday announced the launch of Forever Fish, a campaign designed to help consumers and their children learn more about fish, clean beaches and protect marine life.
As part of the initiative over the next three years, Marks & Spencer has pledged to:
• Set up and run the School of Fish, an educational program to inspire 400,000 students to learn more about protecting the future of fish.
• Encourage as many of its customers and 78,000 employees as possible to help the Marine Conservation Society clean more than 400 British beaches twice a year.
• Invest more than GBP 1 million in World Wildlife Fund projects to help better manage UK fish stocks.
• Help customers make healthy and more sustainable choices by promoting more high quality, sustainably-sourced fish and introducing lesser known and more plentiful species such as dab and flounder.
Forever Fish will launch in stores on 22 June and will be funded via the profits of Marks & Spencer’s food carrier bag charge, and a new bag design will be introduced to coincide with the change. The campaign will also be backed by a major print and online marketing push, including a new website (www.marksandspencer.com/foreverfish), and in-store advertising will carry product and environmental information, advice and recipes.
“We will work together with our customers, our people and their children to promote a healthy future for our beaches, seas and fish. Forever Fish involves schools, charities, fishermen and fisheries so that we can all enjoy cleaner beaches, more sustainable fishing and healthy fish,” said Marks & Spencer CEO Marc Bolland.
