Japanese seafood company Maruha Nichiro, which plans to rebrand as Umios in March 2026, has announced plans to open a restaurant that will feature cultivated seafood.
The Tokyo-based company is partnering with shopping center company Lumine Inc. to open a yet-to-be named seafood restaurant in the NEWoMan Takanawa shopping mall in central Tokyo. The expansive urban development, which opens this September and includes saunas, retail, and coffee shops, “aims to create unique experiential value that goes beyond the boundaries of a commercial facility,” Maruha Nichiro said in a press release.
The seafood supplier’s restaurant, which will open in September 2026, is an eatery “challenging itself to create a new fish-eating culture,” the company said.
“As the company transforms itself from a traditional restaurant to a ‘solution company’ that tackles social issues through food, this restaurant will be a place to embody the new corporate vision and put the ‘Planetary Health Diet’ into practice,” Maruha Nichiro said. “We are the first private company to have succeeded in fully cultivating bluefin tuna, and we are building a global value chain. We will utilize the strengths of our seafood business to provide opportunities to enjoy fish in a casual and delicious way.”
The company first announced its Umios rebrand in March 2025, noting that the name is derived from “Umi,” the Japanese word for the ocean; “one,” which the company said represents its commitment to being one with “stakeholders, society, and the planet;” and “solutions” because the company is “determined to provide solutions for global social challenges through food.”
In addition to the new name, the company has also designed a new logo inspired by planet Earth.
At the time it announced the rebrand, the company said it plans to work to help tackle a number of global issues like climate change, depletion of natural resources, food insecurity, declining birthrates, and aging populations.
“We are determined to boldly tackle these issues as a visionary company that provides solutions,” the company said.
