'Menu Alaska' consumer report released
The Alaska Seafood Marketing Institute (ASMI) yesterday released "Menu Alaska," a report outlining results from a 2008 consumer research study conducted by The Hale Group.
ASMI says the report reveals a clear preference for Alaska seafood, based on reports from quick-service and casual restaurants on consumer perceptions, trends and seafood preferences.
The research reports specifically on how consumers perceive Alaska seafood at foodservice. For example, 77 percent of consumers reported that seeing the Alaska brand on a menu would influence their selection at a chain restaurant.
Menu Alaska is available free of charge to industry professionals.
This resource is one of the many free tools available to aid operators in promoting Alaska seafood. Other support includes chef and waitstaff training and other educational materials; recipes; national and regional consumer trends data; training in the selection, handling and uses of all varieties of wild Alaska seafood; menu concept development, turnkey promotions, photographs and artwork; access to seafood marketing consultants; a directory of Alaska seafood suppliers; and online marketing assistance.