According to a Seafish-commissioned survey released on Thursday, only 7 percent of Brits cited the possibility that seafood may leave an unpleasant odor as a reason they don’t cook it at home.
The survey polled more than 2,000 consumers across the United Kingdom, revealing that residents of Northern Ireland have the most sensitive noses, with 12 percent of respondents saying the prospect of a lingering odor deters them from cooking fish at home.
Only 4 percent of Scots and 7 percent of residents of Wales cited smell as a put-off, while 8 percent of Londoners worry about fishy odors.
The Seafish survey also debunked the myth that the fear of choking on fish bones turns off consumers. In fact, only 14 percent of consumers polled don’t eat fish due to fears of fish bones.
“There are many myths and fears associated with eating seafood, but it is good to see from the results of this survey they fail to dampen the Great British public’s appetite for eating it,” said Karen Galloway, Seafish marketing insight manager. “Seafood is one of the healthiest, and most abundant, food sources we have in the UK, and it has been proven that eating two portions a week as recommended by the Food Standards Agency can significantly help people reduce the risk of a heart attack.”
The survey was conducted by Opinium Research.
