Seafood selection tool for consumers launched

The National Fisheries Institute (NFI) on Friday unveiled PickMyFish.com, a website dedicated to help consumers make seafood selections. The announcement was made at the group’s annual meeting held at the Trump International Hotel in Chicago this week.

PickMyFish is designed to end indecision by helping people find types of fish they’ll enjoy eating.

“‘I don’t like the taste/my family doesn’t like the taste’ is the biggest barrier to eating seafood twice a week,” said Jennifer McGuire, a registered dietitian and NFI’s manager of nutrition communication. “But with so many different species of seafood, there really is a fish or shellfish for every appetite. Now there’s a tool to help you find your seafood soul mate … without all the messy dating.”

Users have the option of selecting taste, texture, flake and color preferences, and then PickMyFish generates tailored seafood recommendations. The site also has an option of looking at general descriptions for 30 common seafood species.

“Last year Americans ate 15.8 pounds of seafood per capita, down from 16 pounds in 2008. Fish is an important and healthy part of the American diet, and we’d like to get that number going in the other direction,” said McGuire. “With PickMyFish we’re helping to remove road blocks to eating an amazingly healthful food.”

PickMyFish can be used on any computer, smartphone or iPad.

All Foodservice & Retail stories >

Subscribe

Want seafood news sent to your inbox?

You may unsubscribe from our mailing list at any time. Diversified Communications | 121 Free Street, Portland, ME 04101 | +1 207-842-5500
None