An on-demand video of the 2026 Seafood Expo North America (SENA) conference session "Today’s Seafood Consumer: Pricing, Priorities, and Pathways for Growth" is available free for SeafoodSource Premium members and for USD 500 (EUR 425) to non-members through the Conference Program On-Demand.
Featuring Circana Executive Vice President and Perimeter Practice Leader Chris DuBois, the session was advertised as follows:
In today’s uncertain economy, the North American seafood market faces both unique opportunities and new challenges. Decoding these factors is key to future growth. Pricing and financial pressures are top of mind for consumers, who are making tough trade-offs both in- and out-of-home. As consumers weigh the value of seafood against other proteins, it is often perceived as a higher-priced option. Yet, current pricing dynamics reveal surprising advantages that position seafood competitively in today’s market.
Despite uncertainty in consumer spending, the seafood market is stabilizing and showing strong performance in key segments. Consumers are becoming more confident cooking fish at home. Finfish is rebounding and frozen shellfish is gaining traction, while higher-priced species like crab and lobster face more headwinds. Seafood’s steady performance signals its staying power and fresh pathways for growth.
During this presentation, Circana’s Chris DuBois will provide a complete industry performance update across both retail and foodservice sectors, analyzing the factors shaping the industry and exploring what’s next for the category in the coming years. He’ll highlight how value is being redefined in today’s market and how generational differences are transforming seafood consumption in distinct ways.
Chris will share actionable strategies for retailers and manufacturers to capture market share in a challenging economic climate by optimizing in- and out-of-home offerings, delivering exceptional experiences, and aligning with evolving consumer priorities.
The more than 30 individual presentations from this year's SENA featured exclusive information and insights from seafood industry experts on a range of topics, including sustainability solutions and how the sector can best navigate current economic, energy, and trade policies.
