Several U.S. seafood companies are running holiday promotions this year, seeking to get a piece of an expected increase in consumer spending as the end of December approaches.
San Diego, California, U.S.A.-based canned seafood supplier Bumble Bee Seafoods is one such company, offering a singing tuna Advent calendar for the Christmas season.
The company, owned by Kaohsiung, Taiwan-based FCF Co., debuted the Tuna Lovers’ Advent Calendar last holiday season but has improved upon the calendar with its 2024 version by programming it to play a newly re-recorded version of Bumble Bee’s jingle from the 1970s sung by British boy band BBMak.
"Our Advent calendar was very popular last year, so we knew we had to bring it back and make it even more fun with the remake of the iconic Bumble Bee theme song," Bumble Bee Senior Director of Brand Marketing Dana Kowal said.
Besides the song, the calendar also includes 10 Bumble Bee tuna pouches, including its new lemon and garlic-flavored albacore tuna pouch, as well as two of its “Snack on the Run!" tuna salad kits.
Louisville, Kentucky, U.S.A.-based restaurant chain Long John Silver’s is also getting in on the trend of holiday promotions...
