New seafood specials from Orlando, Florida, U.S.A.-based restaurant chain Red Lobster – the latest effort by the chain to generate sales momentum following its bankruptcy – are just one of many winter and holiday promotions that U.S. restaurants are rolling out as 2024 comes to a close.
Red Lobster’s new Happy Hour specials, which include USD 5.00 (EUR 4.77) drink specials and USD 2.00 (EUR 1.90) off select starters, feature appetizers such as Lobster Flatbread, Seafood-Stuffed Mushrooms, Crab Queso, and Lobster Dip.
This move follows the chain shrinking its menu by 20 percent compared to its previous menu, featuring nine new items including lobster, scallop, and mahi dishes, among others. The chain is also launching a “Create your Own Ultimate Feast” menu item to give diners more customization power.
“Guests can mix and match two premium picks – like Maine Lobster Tail or Snow Crab Legs – with two classics, such as Walt's Favorite Shrimp and Garlic Shrimp Scampi, for a seafood experience that's truly their own,” Red Lobster said.
Another chain rolling out new end-of-year offerings is Fish City Grill and Half Shells, which operates 23 restaurants in Texas, Arkansas, Florida, and Oklahoma. The chain has partnered with Cape Cod Oyster Company in Marstons Mills, Massachusetts, U.S.A., to launch the Mystic Mermaid …
