South Africa’s Pick ‘n Pay, WWF partner


SeafoodSource staff

Published on
October 17, 2010

Add Pick ‘n Pay Stores Ltd. to the list of retailers that have teamed up with the World Wildlife Fund to advance the sustainable seafood movement.

On Friday, the South African supermarket chain, one of the country’s largest, and the WWF announced a three-year, ZAR 6.1 million (USD 889,000, EUR 635,400) partnership in which Pick ‘n Pay will support WWF’s Sustainable Fisheries Program.

The program’s aim is to restore at least half the world’s overexploited fish stocks to sustainably managed levels, while maintaining or improving the state of other fish stocks. It also involves the Southern African Sustainable Seafood Initiative (Sassi), which has developed a color-coded seafood-buying guide to help consumers make educated decisions.

“It is no secret that consumers drive trends and, as the country’s greenest retailer, we believe it is our duty to assist them in making informed purchasing decisions,” said Pick ‘n Pay CEO Nick Badminton.

“Consumers have realized that they wield enormous power in driving the way natural resources are utilized,” added Morné du Plessis, CEO of WWF-South Africa.

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