Stavis releases frozen organic mussel for retail
A United States seafood supplier launched what it believes to be the first frozen organic mussels for retail and foodservice.
Boston, Massachusetts-based Stavis Seafoods rolled out frozen Prince Edward branded Whole Organic Mussels, available in both a one pound retail-ready bag and two pound foodservice bag.
“While there are other organic mussels out there, they are fresh, not frozen. Frozen really makes this a retail play, since most grocery shoppers don’t want to use their mussels right away,” Michael Lynch, vice president of marketing for Stavis, told SeafoodSource.
Stavis already has orders for the mussels, from both retail and foodservice customers, Lynch added.
The Prince Edward Whole Organic Mussels, sustainably farmed in Newfoundland, Canada, are certified organic by Global Trust. They are also deemed an ocean-friendly seafood choice by OceanWise.
In addition, the mussels are processed in a BAP-rated facility, and are fully cooked and packed at the peak of the season to ensure high meat yields.
“Stavis Seafoods has a long history of innovation and excellence in seafood and we are excited to add an organic product to our line of responsibly harvested seafood,” said Chuck Marble, CEO of Stavis Seafoods, in a press release. “Canadian Mussels are known for their superior quality and we believe our Prince Edward Whole Organic Mussels represent the best mussel value in today’s marketplace.”
The Prince Edward Whole Organic Mussels retail pack retails for a suggested USD 3.99 (EUR 3.44) each.