Survey: Fewer Americans eating more fish

It appears that a smaller percentage of U.S. consumers are eating more fish.

According to a new Lempert Report survey, 46 percent of U.S. consumers say they have increased their seafood intake in the past year. When the survey was conducted a year-and-a-half ago, 63 percent said they had increased their seafood intake in the past year.

However, 39 percent of U.S. consumers say they are eating about the same amount of seafood, compared to just 29 percent when the survey was conducted in June 2010.

The Lempert Report is published by food industry expert Phil Lempert, also known as the “Supermarket Guru.” More than 100,000 people nationwide participate in Lempert’s consumer research panel.

For those 46 percent of U.S. consumers who say they’ve eaten more seafood in the past year, 20 percent are doing so because “it’s healthy,” 18 percent are eating less red meat, 12 percent “love the taste” (12 percent) and 10 percent are boosting their intake of omega-3 fatty acids.

U.S. consumers appear to be more clued in to sustainability, as 54 percent “sometimes” avoid certain seafood species due to environmental concerns, 27 percent “always” avoid certain species, and 14 percent “never” avoid certain species. That’s compared to 53 percent, 24 percent and 23 percent, respectively, when the survey was conducted in June 2010.

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