Sustainable shrimp, tuna pizza now available in Finland
Kotipizza, a Finnish fast-casual pizza restaurant chain, has committed to using sustainable seafood products sourced from Marine Stewardship Council (MSC)-certified fisheries, making it the first and only pizza seller to offer such assurances to consumers.
Pizzas from Kotipizza feature MSC-certified skipjack tuna and shrimp, sourced from the Maldives pole-and-line fishery and the Norway North East Arctic, respectively. According to the company, of the eight million pizzas it sells each year, about 1.5 million of those pies contain seafood, translating to 45 metric tons of shrimp and 150 metric tons of tuna utilized by the company annually.
The company views its commitment to MSC-certified seafood as a way to give back to responsible fishers and to the ocean at large.
“Kotipizza is devoted to providing food prepared from responsibly sourced, fresh ingredients,” said Tommi Tervanen, CEO of Kotipizza Group.
“Our customers increasingly want to know where their food comes from and how it is produced. The blue MSC label is a point of pride for us: it is an independent proof that we only serve our customers the seafood from certified sustainable sources. Our vision is to make the world a better place, one pizza at a time. We’re proud to be contributing to healthy oceans and actively supporting livelihoods.”
To promote its sustainable seafood commitment, Kotipizza will launch a TV ad campaign starting on 1 February and lasting for two weeks; the ad is expected to reach 73 percent of Finns aged 15-54, said MSC.
“The leadership shown by Kotipizza is a visible commitment to meeting the highest globally recognized standards of seafood sustainability and traceability,” said Nicolas Guichoux, Global Commercial Director of MSC. “Such commitments help to drive improvements in the way our fish stocks are managed and directly support the livelihoods and communities which depend on this vital resource. The MSC label provides the best possible assurance that seafood is responsibly caught and can be traced back to a certified sustainable fishery.”
“We’d like to congratulate Kotipizza on their massive effort and will support them in their continued efforts to engage consumers. I very much look forward to tasting their sustainable seafood pizzas next time I'm in Finland,” Guichoux said.
Kotipizza operates 260 storefronts and is considered to be the largest pizza chain in the Nordic countries.