Trident, Sysco, and other companies submitted winning proposals to become 2025 program partners with the Association of Genuine Alaska Pollock Producers (GAPP) and have received funding to promote Alaska pollock.
The winning bids, selected among 34 partnership proposals, were announced recently at GAPP’s 2024 annual meeting in Seattle, Washington, U.S.A.
“This year’s partnership program was our most competitive yet, and we’re excited to work with all of our new and returning partners to continue building demand,” GAPP Partnerships Director Ron Rogness said in a release.
GAPP, a Seattle-based nonprofit that advocates for Alaska pollock in the global marketplace, recently awarded USD 4.4 million (EUR 4 million) in funding to U.S. companies to promote Alaska pollock.
One returning GAPP partner is Seattle-based Trident Seafoods, which aims to use the funding to continue building on promotion of pollock products at sports and entertainment venues and at Costco stores nationwide.
Gloucester, Massachusetts, U.S.A.-based Gorton’s also received GAPP funding to support its core products through its “The Sea Belongs to Everyone” campaign.
Bellingham, Washington, U.S.A.-based seafood brand Trans-Ocean will continue its successful series of digital campaigns promoting its Crab Classic line of products, which feature pollock, to retail outlets.
King and Prince Seafood in Brunswick, Georgia, U.S.A., received funding to promote its Parmesan-Crusted Wild Alaska Pollock fillets.
Lunenburg, Nova Scotia, Canada, U.S.A.-based High Liner Foods will support Alaska pollock during Lent in early 2025 at an unnamed quick-service restaurant chain.
Houston, Texas, U.S.A.-based foodservice distributor Sysco is a new partner of GAPP’s and will promote pollock through targeted emails to customers and through its in-house publications, while quick-service chain White Castle will promote its Fish Nibblers and Fish Sliders made with Alaska pollock during the 2025 Lenten season.
Lacey, Washington, U.S.A.-based Harbor Foods’ will promote its Skippers line of breaded Alaska pollock in convenience stores throughout the Western United States.
Startup Mama Hu’s Sushi Bakes in Norwalk, Connecticut, U.S.A., will use partnership funds to expand its footprint in retail outlets, while Gourmet Fusion Foods will market its line of surimi seafood products at Los Mariscos stores throughout California.
International firms also received GAPP partnership funding, with ...
