U.S. retailers push wild seafood, summer grilling

U.S. supermarkets chains are banking on summer, pushing seafood specials for the grilling season, particularly wild seafood.

Kroger in Cincinnati, Ohio, is urging its customers to “Get Wild” about seafood and grilling. In a column on its Web site, www.kroger.com, “seafood specialist Robyn” urges shoppers to grill wild Alaska salmon and other seafood this summer.

“Now that we are experiencing warmer weather, the neighborhood grills are firing up, and fresh, wild-caught seafood varieties are becoming a grilled entrée of choice,” said Robyn.

The wild season starts in May with Copper River sockeye salmon, she noted, followed by king salmon, pink salmon and halibut.

Kroger is also educating shoppers about the wide variety of wild species available. “Wild caught seafood can include salmon, cod, halibut, pollock, crab, shrimp, scallops, and other shellfish,” Robyn said.

For its two main summer promotions, Publix Super Markets in Lakeland, Fla., will push “fresh, never frozen Alaskan sockeye salmon” and a “Go Wild” promotion, which will “highlight the variety of wild seafood regularly available at Publix,” said Maria Brous, a Publix spokesperson. Brous did not list the dates of the promotions.

Bloom, an upscale grocery chain owned by Food Lion in Salisbury, N.C., is running several seafood promotions from Mother’s Day through Labor Day.

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