Recession is good news for the frozen food category — the tougher the economy gets, the more consumers turn their backs on fresh products in favor of comparably cheaper frozen foods.
In an economically weakened Europe, food producers have responded well to the needs of families looking for more cost-effective ways to keep everyone fed. In many cases, this has required the expansion of frozen product ranges or the creation of completely new lines.
The result is that while fresh is still considered the best option by most European consumers, particularly in markets like Spain, France and Italy, frozen isn’t the ugly stepchild any more. The German and Russian markets rely heavily on frozen fish and this is increasingly becoming the case in the United Kingdom.
The benefits of frozen are well documented, from shelf life and convenience to retaining nutritional contents and reducing food waste, but far and away the biggest asset that frozen has is its affordability — it invariably offers shoppers value for their money.
Click here to read the feature in its entirety from the July issue of SeaFood Business >
