Whole Foods sticking to its sustainable sourcing roots

Senior VP of Merchandising Wesley Rose shared the company’s philosophy on seafood sourcing and its goals at Seafood Expo North America
Whole Foods Senior Vice President of Merchandising and Perishables Wesley Rose
Whole Foods Senior Vice President of Merchandising and Perishables Wesley Rose | Photo courtesy of Whole Foods
4 Min

Austin, Texas, U.S.A.-based supermarket chain Whole Foods recently expanded its sustainability efforts via its new Seafood Code of Conduct, further solidifying its commitment to sustainable sourcing across all of its products.

Whole Foods Senior Vice President of Merchandising and Perishables Wesley Rose, in an interview with SeafoodSource, said the code of conduct further aligns the company on its mission of sustainably sourcing products. Rose has been with Whole Foods for 27 years and got his start in seafood before eventually rising to his current position heading up sourcing for all perishable products at the company.

“I have a long tenured history within the seafood part of Whole Foods Market; that’s really where I started. I worked in the Fresh Pond store in Cambridge, Massachusetts. I started behind the seafood counter,” Rose said. “So, certainly, seafood is near and dear to my heart.”

Rose said throughout his career, Whole Foods has been a mission-driven company with the goal of nourishing people and the planet, and for seafood, that objective has been the foundation for its sourcing policies.  

“If it’s going to be on the shelf at Whole Foods, it has to meet a bar,” Rose said. “We are here not just for today but for the future and future generations and making sure that there’s opportunities and options for them for years to come."

Rose acknowledged that the current trading market is more complicated than usual thanks to potential tariffs which could shift procurement, but from Whole Foods’ perspective, the company will continue to focus on ...


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