Young’s continues new product push

A week after “shaking up” the frozen-fish category by introducing a line of premium cod and haddock fillets, Young’s Seafood on Tuesday launched three more frozen-fish products — Young’s Chip Shop Family Takeaway and Young’s Breaded Cod and Haddock Fillets.

Young’s Chip Shop Family Takeaway is a “quick-and-easy” option geared toward families. It’s also designed to “broaden the appeal” of the Chip Shop range to teenagers and young adults.

It comprises four fish fingers, four basa fillets, four fish cakes and chunky chips, each coated in Young’s batter and containing less than 3 percent saturated fat.

A 1.15-kilogram pack of Young’s Chip Shop Family Takeaway retails for GBP 4.99 and is available at Morrison’s, Tesco and Sainsbury’s.

The Breaded Cod and Haddock Fillets follow the launch Young’s breaded salmon and basa (pangasius) fillets. They’re designed to fill a need for more mainstream species in the frozen-fish market and serve as a healthier alternative to battered fillets, according to Young’s.

Available in packs of four, Young’s Breaded Cod and Haddock Fillets retail for GBP 3.99 each and are found at Asda, Morrisons, Sainsbury’s, Tesco and Iceland.

“These range additions are part of our big new product development push for the autumn,” said Yvonne Adam, Young’s brand director. “Young’s is dedicated to developing products that consumers really want — to help more consumers enjoy more fish more often.”

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