Iceland Seafood Cluster Founder Thor Sigfusson advocates ending seafood waste

Iceland Ocean Cluster Founder and CEO Thor Sigfusson.

Iceland Ocean Cluster Founder and CEO Thor Sigfusson has penned a new book providing a deep dive into the world of seafood sustainability.

The book, 100% Fish, investigates how seafood companies around the world are effectively implementing sustainability measures, providing examples others can learn from.

“I aim to highlight the remarkable strides taken by numerous seafood companies that have harnessed technology and expertise to not only extract value from fish but also to significantly reduce their environmental footprint,” Sigfusson told SeafoodSource. “By sharing more stories about seafood companies successfully attaining their sustainability objectives, we have the potential to inspire a broader shift toward embracing circular seafood practices.

Sigfusson’s book outlines the history of the seafood sustainability movement, which the industry began to take seriously in the mid-1990s, after the U.N. Food and Agricultural Organization (FAO) reported 60 percent of major fisheries were reaching or had already reached full exploitation levels.

Tracing that history to the present day, Sigfusson said he attempted to lay out the topic plainly, while acknowledging the challenge that much of the language used around seafood sustainability is often incredibly complex. He defined seafood sustainability for the industry as

Photo courtesy of Iceland Ocean Cluster

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