Gap between frequent and infrequent seafood shoppers represents sales opportunity
The gap in spending between the top 20 percent of seafood buyers and the bottom 50 percent of buyers is a sign of how seafood should try appealing to infrequent shoppers, according to IRI Executive Vice President and Practice Leader Chris DuBois.
DuBois, speaking during the National Fisheries Institute Global Seafood Market Conference – held from 15 to 19 January in La Quinta, California, U.S.A. – highlighted the massive gap in spending between frequent seafood consumers and infrequent consumers.
For finfish, according to IRI data, frequent buyers – representing the top 20 percent of purchasers – had a “dollars per buyer” of USD 372 (EUR 344) in 2022. Meanwhile for the least frequent shoppers – representing half of all consumers – that number was just USD 27 (EUR 25).
Image courtesy of IRI