Grimsby, United Kingdom-based seafood company JCS Fish has relaunched its BigFish frozen salmon products in new, redesigned packs that have reduced the brand’s use of plastic by around 60 percent.
Featuring a 25-year-old image of JCS founder Andrew Coulbeck holding a large salmon, the new cardboard packaging has been introduced across the BigFish range of frozen salmon fillets, breaded salmon bites, and fish cakes. The move eliminates the brand’s use of dual polymer plastic bags.
“Our aim was to cut as much plastic packaging as possible and give the brand a refresh at the same time. We've worked hard to find the most responsible supply chain for our salmon so it’s only natural that we should also want to find the most sustainable packaging solution to put it in,” JCS Commercial Manager Jack Coulbeck said.
The new packs are being stocked in independent retailers across the U.K. Products are also available online through Ocado and the BigFish website, with the company highlighting an upturn in online sales of 150 percent since the start of the country’s COVID-19 coronavirus lockdown.
“Given that times got pretty tough in March with the coronavirus lockdown, we initially held back on our relaunch but now feel the time is right for some colorful new branding. It certainly looks good in the freezer and is a boost to our hardworking team, helping us all look forward – hopefully to some more cheerful times ahead,” JCS Co-founder Louise Coulbeck said.
According to JCS, BigFish is the first brand in the U.K. to commit to responsibly-sourced fish through the GGN aquaculture label, which appears on all the new packs. It is also the only U.K. seafood company so far to have made the source of all its fish fully transparent through the Ocean Disclosure Project.
Photo courtesy of JCS Fish
