Surging retail demand for frozen seafood due to the COVID-19 pandemic has prompted Tampa Maid Foods' Margaritaville brand is roll out two new products in U.S. grocery chains.
Margaritaville – primarily known for its shrimp appetizers – recently debuted Stuffed Flounder and LandShark Beer Battered Cod in Food Lion, ACME, Lowes, and other supermarket chains.
“As consumers are eating more meals at home these days, flavor fatigue and boredom are setting in. That busy mom is struggling to serve something new and different,” Tampa Maid Foods Director of Marketing Jenny Doan said.
Demand for Margaritaville’s shrimp and fish apps and entrees have surged as consumers traded out restaurant trips for eating at home, according to Doan.
“By providing elevated flavors, unique and differentiated offerings from a brand that is associated with fun, our sales have certainly benefitted during these challenging times,” Doan said.
Tampa Maid executives chose flounder and cod for its new products because both are well-known and popular with consumers, according to Doan. “They also lend well to enhancements, including added flavors, textures, etcetera.”
Plus, utilizing Landshark beer in its new cod entree adds to consumer interest and acceptance, Doan said. They also have a sustainability story as both are Marine Stewardship Council-certified, Doan noted.
“These new value-added fish offerings are ‘restaurant quality,’ simple to prepare, and versatile,” Doan said.
The Stuffed Flounder, which can be eaten as a snack, appetizer, or entree, features a crabmeat stuffing wrapped in flounder fillets and butter. The LandShark Beer Battered Cod includes cod fillets dipped in LandShark Lager beer batter with a Jalapeno Tartar Sauce.
Both products sell for a suggested USD 7.99 (EUR 6.83) to USD 9.99 (EUR 8.54) each.
Photo courtesy of Tampa Maid Foods
