Young’s Seafood is launching new items in its Gastro range, following significant sales growth over the past year.
The Grimsby, U.K. supplier said in a press release that the Gastro range has grown to reach GBP 76.3 million (USD 100.9 million, EUR 90 million) over the last year.
In the last two years, Gastro has grown by 18.3 percent, outperforming the total frozen fish market, which grew by 15.5 percent over the same period. The range has maintained that performance over the 52 weeks ending October 2021, the company said.
The brand’s significant growth contributed to Young’s overall growth of 8.1 percent over the 52 weeks ending in June, rising by eight positions from the previous year.
“Gastro is one of our category-leading brands, so it’s fantastic to see strong growth over the last 12 months,” Young’s Head of Category Management Gareth Roberts said.
New product development throughout the year has helped contribute to the brand’s success, according to Roberts.
“For example, the launch of our Tempura Battered Chunky Alaska Pollock Fish Fingers earlier this year has resulted in an increase of 25.6 percent for Gastro fish finger sales, with a total of GBP 5.2 million (USD 6.9 million, EUR 6.1 million) in the last year alone,” he said.
Now, Young’s plans to introduce new species to the range. New products, which will launch in Iceland stores in January 2022, include Lightly Dusted Sicilian Lemon and Black Pepper Sole Fillets, and Salmon Puff Pastry Parcels with Creamy Spinach & Cheddar Sauce.
“We’re always looking for ways we can attract new shoppers and keep our existing customers excited about fish, and we hope to do so with the launch of new, innovative, and great-tasting products that respond to consumer needs,” Roberts said.
A Young’s spokesperson declined to reveal further details on the new products.
Gastro provides consumers with “restaurant-quality” fish, targeting customers who are looking to create an eating out experience in the comfort of their own home, Young’s said.
Photo courtesy of Young's Seafood
