Marel to highlight cutting-edge processing tech at Whitefish ShowHow this September

Published on
July 30, 2019

Food processing equipment manufacturing company Marel will showcase its latest high-tech processing solutions in Copenhagen, Denmark on 25 September during its Whitefish ShowHow event. 

Hosted by Marel, the Whitefish ShowHow will see demonstrations running throughout the day for seafood industry leaders and software specialists. Visitors will be shown how Marel equipment and software work to ensure processors “make the most of Industry 4.0” by better utilizing raw material, reducing processing time, and increasing traceability, the manufacturer said. Attendees of the event will also be invited to “experience cutting-edge innovation and technology via virtual reality,” Marel said. 

“The ShowHow strongly reflects what we aim to achieve every year – and every day really – working with our customers in the industry to find better and smarter ways to process fish," Sigurdur Ólason, the managing director of Marel Fish, said in a press release.

Among the platforms to be featured prominently at the Whitefish ShowHow will be Marel’s Innova Food Processing Software program. The software is one solution that seeks to utilize data to gain full production control, during a time when the value of data is increasing exponentially by the day, Marel said. 

“Data is key to gaining full production control and visitors to the Whitefish ShowHow will be able to see data being generated by the machines in real time, and gain insights into how fish processors can become more competitive by improving their ability to track and analyze data,” the company explained. 

Instances of the Whitefish ShowHow have been occurring over the past five years, with the event becoming “much more than a program of demonstrations,” according to Marel.  

“The guest speaker presentations, Marel seminars, and the networking among attendees add up to a meeting of minds with the power to change the direction of the fish processing industry,” the company said. “With the advent of Industry 4.0, this type of full collaboration has become more important than ever, as factories take big leaps in automation and rethink every step of the processing value chain.”

Image courtesy of Marel

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