Frozen Seafood Pioneer Horowitz Dies


SeafoodSource staff

Published on
June 17, 2008

Maurice Horowitz, a nationally respected frozen seafood expert and food broker, passed away May 19. Horowitz, 90, worked with Coldwater Seafood Co.'s Icelandic fish products.

In 1953 he founded M.K. Horowitz Co., a food broker selling to southeastern supermarkets and restaurants. The company became one of Atlanta's most respected food brokerages representing national brands and was a top broker for Coldwater's Icelandic fish, lobster and crab meats. In 1962, the company invited him to visit Iceland, where he toured plants and met the country's business and political leaders. Iceland's government later named him its first Atlanta honorary consul for the southeast and, eventually, honorary consul general. In 1987, the Icelandic president gave him one of that country's highest honors of Knighthood in the Order of the Falcon.

Horowitz was also a former president of the Atlanta Food Brokers Association, regional director of the National Food Brokers Association and was national chairman of its Frozen Food Committee. He served on the advisory board of the National Frozen Food Association and on Coldwater's advisory board.

In 1968, the Frozen Food Council of Georgia named Horowitz Mr. Frozen Food of Georgia, for his pioneer work in frozen food merchandising and excellence in service to the community.

After selling his brokerage business in 1988, Horowitz with his son, Robert Horowitz, ran East Coast Sales Co., purchasing and selling quality imported frozen fish to Atlanta area restaurants.

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