Amanda Webb, Sales and Marketing Director for The Saucy Fish Co.
What would you say is a key component to your business strategy as a seafood executive?
Seafood business strategy has got to be based on a complete understanding of the supply chain from sea to plate. I ensure that we back this up with solid understanding of our supply base working with them to ensure that we source from well managed fisheries. At the other end, we talk endlessly to consumers and shoppers to make sure that we always understand their needs and the macro trends.
How would you sum up your philosophy as a seafood business leader?
It’s easy, our philosophy as a business is to get more people, to eat more fish, more often.
What sets The Saucy Fish Co. apart from its competitors?
Our brand personality sets us apart from our competition, this has also been recognized within the wider industry as we have been voted a Cool Brand for three years in a row – the first seafood brand to have achieved this status. A brand is more than just about a name it runs far deeper than that, it’s about tone of voice, personality, typography and iconography.
What can we expect to see from The Saucy Fish Co. heading into 2016?
We’re working on some exciting new projects, but I can’t tell you yet.
