Lobster sales spike for Valentine’s Day
Recognizing that couples want to splurge on lobster and other upscale seafood items, retailers and restaurants in the United States are profiting from the Valentine’s Day holiday.
From 3 February through 11 February, online retailer Lobster Gram offered 30 percent off across its site, to celebrate its 30-year anniversary. Of course, Valentine’s Day sales peaked as well with the discount, which is deeper than its typical offers.
“Sales are up this week substantially with the Valentine’s Day holiday and the promotions. Valentine’s Day is in the top three holidays for Lobster Gram – not nearly as big as Christmas, but definitely up there with Father’s Day and Mother’s Day peaks,” Betsy Petrovic, the site’s e-commerce manager, told SeafoodSource.
Lobstergram also sports a “Dinners for 2” section of the site that is very popular leading up to the holiday.
Similarly, Lobsters-Online.com is touting dinners for lovers, including a “traditional lobster clambake for two” for USD 82 (EUR 77.37) and a four-pound live lobster for USD 92.00 (EUR 86.82). It is also promoting a dozen Wellfleet oysters for USD 23 (EUR 21.71).
Meanwhile, GetMaineLobster.com is offering free overnight shipping for the holiday. Among its romantic dinner packages is a “Valentine’s Day Surf & Turf,” featuring two baseball sirloins, two lobster tails, two Maine crab cakes, lobster bisque and other items for USD 124.99 (EUR 117.95).
While lobster leads online, restaurants are also touting it for the holiday. From 10 February through 14 February, BRAVO Cucino Italiano includes both lobster bisque and lobster ravioli alla vodka, as part of a prix-fixe menu.
Bonefish Grill is promoting its “surf and turf” dinner, featuring Lobster Thermidore and six-ounce filet mignon. Carmel Kitchen is touting a three-course dinner with entrée options such as cold water lobster tails and filet mignon.