As consumer interest in locally sourced foods gains ground, two French firms have rolled out seafood products squarely positioned to capitalize on this fast emerging trend.
“The French consumer is very attached to France, and our smoked trout product is anchored in Brittany,” said a spokesperson at Bretagne Saumon, a Brittany-based firm with EUR 2 million in annual turnover.
The smoked fish company recently launched a new line of smoked trout sourced only from producers based in western France’s Brittany region. And in a move to emphasize the origin of the trout, the actual name of the trout producer —Patrice Morvan is one example — is actually written in bold on the front of the package.
The line was launched in 2009, and the company is currently working with three trout producers, all based in Brittany.
Growing concerns about sustainability are increasingly driving consumer purchases toward locally sourced products that can demonstrate fewer food miles. Tapping into this buying trend, Guyader Gastronomie is set to roll out its Breizh range in June.
“Breizh actually means Brittany in local Brittany dialect,” explained Isabelle Sechet, a spokesperson at the Landrevarzec-based firm. “We are a Breton company, and the idea with this new range it to emphasize our identify.”
The Breizh snack range includes fish-themed salads, microwave-ready fish soup and fish sausages. Eventually, the range will be composed of wholly Breton-sourced ingredients.
