ChinaTrace on Tuesday announced that it has partnered with Seattle-based food-traceability company Trace Register to launch a seafood-traceability service in China.
Announced at this week’s 2010 China Fisheries & Seafood Expo in Dalian, China, the partnership will be a one-stop service for companies seeking assurance about the origin, processing history and integrity of seafood sourced in China.
Clients of ChinaTrace — which develops, tests and implements food traceability solutions — will be allowed to use the Trace Register system to communicate supply-chain custody, safety, quality, sustainability and other information to customers in Europe, Japan and North America.
In addition, Trace Register clients in China will be able to use China Trace’s international traceability solution to automate the upload of information to the Trace Register system. The system, called i-Trace, overlays the physical supply chain with an information supply chain that connects trading partners worldwide; it is already used by more than 400 businesses in 24 countries.
The partnership also extends to integrating certification, audit and lab results that are independently provided by third parties in China.
“We are delighted that China Trace chose out system for all of their food products,” said Trace Register CEO Phil Werdal. “This represents a huge leap forward, not just for producers but for all links of the supply chain. We believe that together China Trace and Trace Register can help bring needed assurance to the market.”
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