Recent marketing executive promotions are expected to push sales at SeaPak Shrimp and Seafood higher.
Already, SeaPak has realized double-digit sales growth over the past three years, said Jim Motos, who was promoted to senior vice president of the Consumer Brands division for Rich Products Corp. (which owns SeaPak and other brands). Motos previously served as vice president of Consumer Brands.
In addition, Kristen Beadon, former marketing manager for SeaPak, was promoted to marketing director.
“The SeaPak marketing team has consistently produced exceptional results and our expectations remain high for the brand, which is a driving force in our Consumer Brands Division,” Motos told SeafoodSource.
SeaPak’s significant sales growth can also be attributed to new product innovation, including its partnership with Anheuser-Busch-owned brewing company Budweiser on a new line of frozen sustainable seafood products.
The line, which includes SeaPak Budweiser Beer Battered Shrimp, SeaPak Budweiser Beer Battered Cod, and SeaPak Budweiser Beer Battered Crab Poppers, was rolled out in March. It is available in grocery stores and mass merchant stores across the United States, including Walmart and Kroger.
Last fall, SeaPak unveiled a convenient, refrigerated shrimp for snacking and small meals, called “On-the-Go Shrimp”. The 5-ounce packages include shrimp and either tartar sauce or cocktail sauce.
“SeaPak has experienced double-digit growth over the past three years and we are set up to continue on this successful growth trajectory,” Motos said.
Motos currently oversees both SeaPak and Farm Rich brands, sold in retail, club, and alternate channels across the United States. In addition, Motos leads nearly 100 associates in Rich’s St. Simons Island, Georgia-based corporate office.
Motos also serves on the National Fisheries Institute Board of Directors and the Seafood Nutrition Partnership Board of Directors.
