New research by U.K. fish and seafood business Young’s Seafood shows seven in 10 Brits would choose British-made products when given the choice. The growing trend of buying British was found in a poll of 2,000 adults.
The survey also finds that 60 percent believe British cuisine is “the best in the world,” while nearly half of respondents say eating British food reminds them of their childhood.
Fish and chips, roast chicken and shepherd’s pie all make the top 10 line-up of favorite British meals, with six in 10 labeling British food as “traditional and comforting.”
Young’s survey has inspired the company’s new “Proudly Made in Britain” campaign, which will see packs of Young’s Fish Fingers displaying the message on front of pack. These products will be on sale in Tesco stores this month.
Young’s has also joined the Made in Britain organization, which supports and promotes the British manufacturing sector within the United Kingdom and overseas. As such, it gets to use the “Made in Britain” marque on its products.
Designed to help consumers quickly and easily recognize British-made products, the marque is accredited to businesses that make and sell goods which have been manufactured or have undergone a final substantial change in Great Britain before going on the market.
“Our research shows that we Brits love our fish fingers, and we love to buy British-made products. We’re proud to be the only fish finger brand still making the product in Britain – proudly made by our team in Grimsby,” said Yvonne Adam, marketing director at Young’s Seafood Ltd.
