Findus looking to break into US market with sustainable seafood ranges

Published on
March 19, 2017

Prominent European frozen food brand Findus is scoping out the broader North American market this week from 19 to 21 March at the Seafood Expo North America / Seafood Processing North America event in Boston, Massachusetts. Following the success of the Nomad-owned brand’s entrance into the Canadian market and Wal-Mart stores in 2016, Findus is enthusiastic that its products, particularly its MSC-labeled frozen fish and seafood range, will resonate across the region.

The range, which has been received positively by Canadian consumers, features English Style Battered Cod and Alaskan Pollock as well as Steam Delicious Cod fillets with herb butter. High potential exists for such products – on exhibit at SENA17 – to do similarly well within the United States, said Mats Jörnell, Export Director at Findus.

“Our products are popular among Canadian consumers and we have been able to grow our presence in Canada during the past year,” Jörnell said. “According to our market research, there is a very high potential for Findus fish products on both the East and West coasts of the USA. We therefore aim to introduce a selection of our product line to the US-market and we are convinced that our delicious and convenient products will be equally well received.”

While at SENA17, Findus “seeks to show its focus on good taste, convenience, freshness and sustainable ethics,” according to the company.

“We hope to introduce ourselves to the U.S. market and present our unique range of sustainable fish,” explained Jörnell. “Findus is all about making simple, delicious food accessible and affordable without compromising the environment.”

Also on display at the exposition is the “Jamie Oliver by Findus” product line, which was developed by the brand with the help of the world-famous British chef. All Findus products featured at SENA17 bear the Marine Stewardship Council’s blue eco-label, signifying that all seafood utilized within the company’s offerings has been sustainably sourced.

“Findus uses the Marine Stewardship Council (MSC) standard as an independent assessment that all fisheries meet the internationally agreed principles of Responsible Fisheries Management and to certify full traceability to demonstrate the provenance of the fish,” the company said. Nomad, the brand’s parent company, is considered the largest adopter of the MSC standard across Europe.

Findus can be found at SENA17 at Booth No. 3078.

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