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Investigating the Outlaw Ocean
Sean Murphy speaks with Carl Wilson, a biologist with the Maine Department of Marine Resources, about the American lobster.
Speaker: Chris Coulter, CEO – GlobeScan; Marife Casem, Senior Manager, Sustainability – Walmart; Logan Soraci, Brand Manager - Brand Development Frozen Prepared Seafood - Conagra Brands; Kristen Stevens, Senior Marketing Manager - Marine Stewardship Council, USA
Session Description: Before COVID began to have an impact on the global health of people and economies, the Marine Stewardship Council (MSC) gained a good understanding of the conscious seafood consumer– or those who prioritize sustainability in their shopping habits – through GlobeScan consumer surveys, and an understanding of how to reach them, and their motivations for buying seafood. Early 2020 survey results showed that people are increasingly concerned about ocean health and the impacts of pollution, overfishing, and climate change. We learned that choosing sustainably sourced seafood rose in importance as a purchase motivator among seafood shoppers in the last two years, and that consumers are taking actions to help the ocean and are willing to do more for a sustainable future.
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