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How Do Millennials Make Their Purchasing Decisions?

Moderator: Richard Stavis, Stavis Consulting

Speakers:
Luke Holden, Luke's Lobster
Rob Johnson, SeaPact
Nick Mendoza, Neptune Fish Jerky
Rob Snyder, Acme Smoked Fish
Megan Russell, Niceland Seafood

Are you focused on bringing the highest quality seafood to the market at a fair price? That may not be enough. Millennials are the most informed generation of consumers ever. More importantly, they make purchasing decisions based on their value systems. They may have varied priorities; some are focused on seafood sustainability, others on social performance, others on local or wild harvest. What they share is an expectation for honesty, communication and transparency from the companies and individuals who harvest or sell the seafood that they buy. Companies that do not anticipate the need to connect with this customer base won’t be able to catch up later; you can’t create authenticity on the fly. How do you evolve from a traditional seafood company to one that meets the needs of this new generation of consumers? This panel will break down the process of company self-assessment, creation of a values-based mission and vision as well as tips on how to successfully drive resilient change in organizations with established workforces. The moderator, Richard Stavis, will take an active role in this session, outlining both the need and the processes for resilient organizational change. Additional panelists will include industry leaders whose companies are values driven and have been successful in creating digital outreach and consistent messaging to consumers.

Content Access

$45.00
My Dinner Tonight! Delighting the Multicultural Seafood Consumer

My Dinner Tonight! Delighting the Multicultural Seafood Consumer

Content Access

$30.00
Farming the Future: A low-waste approach to shrimp farming

Animal waste is an unpleasant topic, but if it's not present in the mind of the average shrimp farmer it will be soon, as growing concerns about environmental impact will push shrimp farmers worldwide to curb their discharge rates. In this webinar, we'll hear about a project that's been going on for a few years now, featuring a shrimp farm with no discharge at all. For those looking to get ahead of the sustainability game, that's a tantalizing prospect, and we'll hear about how this farm is very likely a glimpse at what the shrimp farming industry will become.

Basic Product

$30.00
Appraising Proteins: American Consumer Behavior at the Retail Level

This report details the findings of a SeafoodSource survey of more than 500 American seafood consumers and is the only major study to compare seafood with other grocery store proteins.

Download

$550.00
Why Barton Seaver Loves American Seafood

Seafood advocate, celebrity chef, and prolific author Barton Seaver has written a new book, “American Seafood – Heritage, Culture and Cookery from Sea to Shining Sea.” It offers an extended into the country’s fisheries, looking at their history, culture, culinary uses, and impact on the country. In an open-ended discussion, Seaver will discuss what he learned while researching and writing the book, his views on the importance of seafood sustainability efforts, his thesis that Americans should be eating more American seafood, and his views on what the seafood industry can do to make that happen.

Content Access

$30.00
Guide to Global Consumer Trends

Today’s seafood business landscape is bright. Consumers everywhere are finding value in seafood and are flocking to both retailers and restaurants in search of high-quality proteins.

Download

$125.00
The Future of Target 75

The Future of Target 75

Content Access

$0.00
Seafood and Human Health: The Science Behind Increasing Consumption Sustainably

Seafood and Human Health: The Science Behind Increasing Consumption Sustainably

Content Access

$0.00
The GDST and the New Normal for Seafood Traceability

Moderator: Greg Brown, Global Dialogue on Seafood Traceability

Speakers:
Angel Matamoro, Nueva Pescanova
Michael McNicholas, Culinary Collaborations LLC
Adriana Sanchez, Iberostar
David Schorr, WWF/GDST

The game-changing traceability standards issued in 2020 by the Global Dialogue on Seafood Traceability (GDST) are rapidly gaining industry adherence and adoption around the world.   At the same time, the relevance of GDST to compliance with emerging laws and regulations (including FSMA Sec. 204) is becoming increasingly clear.   As the new standards continue to gain momentum, the GDST itself is also gaining strength as a major B2B platform to support the standards and grow the industry’s voice on issues of seafood traceability.  Under the direction of a newly hired Executive Director with almost 30 years of seafood industry experience (Mr. Gregory Brown), the GDST is solidifying its independence and its organizational structure.  This panel will mark the first public presentation of the new ED, and will include an update on GDST progress as well as important announcements about new GDST services and activities. 

Content Access

$45.00
Seafood2030 Presents – Progress and Opportunities for an Emerging Sustainable Seafood Movement in Mexico

Speakers: Citlalia Gomez Lepe, President – COMEPESCA; Alvaro de Tomas, MsC - Truchas Sustentables; Bill Hoenig, Market Development Manager - South America - Best Aquaculture Practices; Pablo Konietzko, Director General - Earth Ocean Farms; Mauricio Orellana, Managing Director - Orca Seafoods

Session Description: This panel discusses the opportunities for seafood sustainability in Mexico from the perspective of experts in different fields and sectors: fisheries and aquaculture, export and national markets, FIPs and eco-certifications, alliances and partnerships – all elements needed for building and moving forward a Sustainable Seafood Movement in Mexico under a challenging political, social, environmental and economic scenario.

Content Access

$45.00