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Moderator: Rick Stein, FMI
Speakers:
- Rich Castle- Giant Eagle
- Steve Markenson – FMI-Food Industry Association
- Guy Pizzuti- Publix
- David Wier - The Fishin' Company
The annual Power of Seafood report has become a staple of research for the supermarket industry. This is our 4th annual consumer survey. Our insights into shopper behavior and data provided is considered a tool for retailers in their efforts to grow seafood sales. We explore why consumers are buying what they are buying and why they are not buying what they are not buying. We utilize IRI data to compare the answers consumers give us, to what is actually happening. This comparison gives some real insights into how the consumer is navigating the seafood counters. We will address issues like sustainability, social responsibility and overall seafood sales growth since the pandemic. We will have a panel of retail experts weigh in on how they utilize this data to go to market. Join us as we present the survey results and speak with industry leaders on how they utilize this information in the business.
The Chasm: Understanding Innovation Adoption and Diffusion
Moderator: Richard Stavis, Stavis Consulting
Speakers:
Luke Holden, Luke's Lobster
Rob Johnson, SeaPact
Nick Mendoza, Neptune Fish Jerky
Rob Snyder, Acme Smoked Fish
Megan Russell, Niceland Seafood
Are you focused on bringing the highest quality seafood to the market at a fair price? That may not be enough. Millennials are the most informed generation of consumers ever. More importantly, they make purchasing decisions based on their value systems. They may have varied priorities; some are focused on seafood sustainability, others on social performance, others on local or wild harvest. What they share is an expectation for honesty, communication and transparency from the companies and individuals who harvest or sell the seafood that they buy. Companies that do not anticipate the need to connect with this customer base won’t be able to catch up later; you can’t create authenticity on the fly. How do you evolve from a traditional seafood company to one that meets the needs of this new generation of consumers? This panel will break down the process of company self-assessment, creation of a values-based mission and vision as well as tips on how to successfully drive resilient change in organizations with established workforces. The moderator, Richard Stavis, will take an active role in this session, outlining both the need and the processes for resilient organizational change. Additional panelists will include industry leaders whose companies are values driven and have been successful in creating digital outreach and consistent messaging to consumers.
My Dinner Tonight! Delighting the Multicultural Seafood Consumer
Animal waste is an unpleasant topic, but if it's not present in the mind of the average shrimp farmer it will be soon, as growing concerns about environmental impact will push shrimp farmers worldwide to curb their discharge rates. In this webinar, we'll hear about a project that's been going on for a few years now, featuring a shrimp farm with no discharge at all. For those looking to get ahead of the sustainability game, that's a tantalizing prospect, and we'll hear about how this farm is very likely a glimpse at what the shrimp farming industry will become.
This report details the findings of a SeafoodSource survey of more than 500 American seafood consumers and is the only major study to compare seafood with other grocery store proteins.
Seafood advocate, celebrity chef, and prolific author Barton Seaver has written a new book, “American Seafood – Heritage, Culture and Cookery from Sea to Shining Sea.” It offers an extended into the country’s fisheries, looking at their history, culture, culinary uses, and impact on the country. In an open-ended discussion, Seaver will discuss what he learned while researching and writing the book, his views on the importance of seafood sustainability efforts, his thesis that Americans should be eating more American seafood, and his views on what the seafood industry can do to make that happen.
Moderator:
Kate Naughten, NOAA Fisheries
Speakers:
Danielle Blacklock, NOAA
Alexa Cole, NOAA
Janet Coit, NOAA
Paul Doremus, NOAA
Rick Spinrad, NOAA
NOAA Fisheries works closely with fishing and seafood stakeholders to ensure resilient marine fisheries in the U.S. and to strengthen the seafood industry. Ultimately, our goals include expanding domestic seafood supply, leveling the playing field on trade, and modernizing policies and infrastructure for a more efficient seafood supply chain. During this session, participants will hear from NOAA leadership about the agency’s top priorities under the Biden-Harris Administration, including supporting economic and environmental resiliency of our coastal communities by providing the seafood industry with the critical resources needed for generating greater demand for U.S. seafood.
Moderator: Greg Brown, Global Dialogue on Seafood Traceability
Speakers:
Angel Matamoro, Nueva Pescanova
Michael McNicholas, Culinary Collaborations LLC
Adriana Sanchez, Iberostar
David Schorr, WWF/GDST
The game-changing traceability standards issued in 2020 by the Global Dialogue on Seafood Traceability (GDST) are rapidly gaining industry adherence and adoption around the world. At the same time, the relevance of GDST to compliance with emerging laws and regulations (including FSMA Sec. 204) is becoming increasingly clear. As the new standards continue to gain momentum, the GDST itself is also gaining strength as a major B2B platform to support the standards and grow the industry’s voice on issues of seafood traceability. Under the direction of a newly hired Executive Director with almost 30 years of seafood industry experience (Mr. Gregory Brown), the GDST is solidifying its independence and its organizational structure. This panel will mark the first public presentation of the new ED, and will include an update on GDST progress as well as important announcements about new GDST services and activities.
Speakers: Citlalia Gomez Lepe, President – COMEPESCA; Alvaro de Tomas, MsC - Truchas Sustentables; Bill Hoenig, Market Development Manager - South America - Best Aquaculture Practices; Pablo Konietzko, Director General - Earth Ocean Farms; Mauricio Orellana, Managing Director - Orca Seafoods
Session Description: This panel discusses the opportunities for seafood sustainability in Mexico from the perspective of experts in different fields and sectors: fisheries and aquaculture, export and national markets, FIPs and eco-certifications, alliances and partnerships – all elements needed for building and moving forward a Sustainable Seafood Movement in Mexico under a challenging political, social, environmental and economic scenario.
