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Meeting Changing Customer Needs Through COVID-19: The Success of Direct-to-Consumer

Speakers: Richard Stavis, Founder – Stavis Consulting; Ian Amin, Senior Director of Supply Chain - Home Chef; Arron Kallenberg, Founder & CEO - Wild Alaskan Company; Rob Knecht, CEO/Co-Founder - Real Oyster Cult; Stephanie Pazzaglia, Business Development Manager - J.J. McDonnell & Co

Session Description: Few if any companies could have anticipated the path that 2020 took. Multi-generational patterns of shopping and consumption were upended when the COVID-19 pandemic shut down communities both by law and by practice as we stopped visiting our favorite establishments, stopped visiting with friends and family and sheltered in place. In the USA, seafood has traditionally been consumed primarily in restaurants. The question we all asked ourselves was, will consumers find a different way to get and eat seafood? Thankfully, the answer has been a resounding yes. Session panelists describe their successes and challenges in finding, defining and serving that market. Some challenges relate to rapid scale-up of in-specification inventory and order fulfillment capacity. Others involve pivot of company focus and reinvention of product line, customer base, payment and delivery logistics. One thing that all of the “winners” of the COVID-19 crisis have in common is a skillset that includes market analysis, a willingness to adapt and rapid implementation of new tactics.

Content Access

$45.00
The Nanoculture Project: Exploring the Impacts of Nanoparticles on Seafood

The Nanoculture Project: Exploring the Impacts of Nanoparticles on Seafood

 

Content Access

$30.00
Fed by Blue: Using the Power of Marketing to Advance the Sustainable Seafood Movement

Fed By Blue: Using the Power of Marketing to Advance the Sustainable Seafood Movement

WebEx

$30.00
Overcoming the Hidden Costs of Spreadsheet-based Inventory Control

Overcoming the Hidden Costs of Spreadsheet-based Inventory Control

Content Access

$0.00
Webinar: Global Salmon Initiative

Current models of food production will not be sufficient in feeding the growing global population by 2020. 

Content Access

$0.00
How Do We Increase Consumption in the U.S.– Is It Time to Revisit the Idea of a National Seafood Council?

How Do We Increase Consumption in the U.S.– Is It Time to Revisit the Idea of a National Seafood Council?

WebEx

$0.00
Seafood Processing: Trends and Technology

Sean Murphy moderates a webinar featuring two panelists, Barbara Blakistone, senior director of scientific affairs for the National Fisheries Institute and Ian Dyslin, consulting director with Junction Solutions. The panel will discuss trends in seafood processing and the role technology will play.

Basic Product

$30.00
Women in the Seafood Industry: Gender on the Agenda

WSI, the International Association for Women in the Seafood Industry, is a not-for-profit organization created in 2016 by seafood professionals and gender specialists. The primary purpose of WSI is to highlight women’s contributions in the seafood industry, to raise awareness of gender issues, and to promote greater diversity and inclusiveness. 

Content Access

$30.00
How to Build a Rock Star Consumer Brand

Speakers: Carol Ortenberg, NOSH / BevNET; Poorvi Patodia, Biena Snacks; Ken Plasse, Fishpeople; Kate Weiler, Drink Simple

The seafood industry has historically been very supply driven. But today’s consumer doesn’t want to be “sold” on what they need or engage in a one-way transaction with a company. Instead, they want to belong to a brand. In this panel, hear from experts in the natural foods and meal-kit world who have built successful, fast-growth, venture-backed businesses that are solving unmet consumer needs and building long-lasting relationships to help fuel future company growth. The aim of the panel is to give attendees a better understanding of how to meaningfully market to millennials and lessons on building an enduring brand that will drive company value and growth. Panelists will present examples of successful marketing programs, consumer research findings, and actionable suggestions. They will engage the audience with mobile polling along the way. The goal is for half the session (or more!) to be left for audience to ask questions.

Content Access

$45.00
Complete digital ticket: Seafood Expo North America 2022 (28 video package)

Access all twenty eight available Seafood Expo North America 2022 conference session videos.

Content Access

$350.00