Chile’s Salmon Council – which counts as its members such salmon-farming firms as AquaChile, Australis, Cermaq, Mowi, and Salmones Aysén, collectively representing more than half of the salmon production in the country – has launched an e-book titled “Relevant data on Chilean salmon farming: A sustainable industry.”
The 14-page publication, available in English and Spanish on the Salmon Council’s website, reviews issues such as debunking industry myths, the health and environmental benefits of consuming salmon, the types of salmon raised in Chile, the salmon-farming process, and the certification processes to which Chilean salmon farming is subjected to ensure product quality and sustainability.
The council promoted the digital book as a key tool in raising awareness of Chilean salmon farming among authorities and stakeholders around the world, and the group aims to distribute it to the 54 commercial offices that ProChile – Chile’s government-run export promotion bureau – has abroad, in addition to Chile’s agricultural attaché offices and embassies.
Salmon Council Executive Director Loreto Seguel said public-private collaboration helped bring the publication to fruition and hopes that it will have commercial implications for the country.
“This initiative was brought about collaboratively between ProChile and the Salmon Council, recognizing the need to have a tool that would make the impact and relevance of Chilean salmon farming visible at a global level,” she said. “We hope that this e-book will be a very useful guide for all those who proudly represent our salmon in the world – the second most exported product of Chile which we have the duty to project and continue developing together.”
ProChile General Director Ignacio Fernández noted that efforts of this kind help his office to disseminate information to both importers and end consumers in more than 50 strategic markets in the world.
“Within the framework of Chilean food exports, which in 2024 exceeded USD 21 billion [EUR 20.1 billion], salmon is today the second most exported good at about USD 6.4 billion [EUR 6.1 billion], which is a very significant contribution to the international positioning of the entire sector and for the country,” he said.
Chile’s salmon-farming executives have also recognized the need to disseminate information nationally regarding the industry, aiming to counter what they see as misinformation spread by actors with a hidden agenda.
They have called on the government to take a clear stance on the future of the country’s aquaculture industry, as is the case of the world’s leading salmon-farming country, Norway, which has developed a strategic plan through 2050 for industry development.