High Liner Foods’ Canada retail division has announced the next step toward its goal of sourcing 100 percent of its seafood from certified sustainable or responsible aquaculture sources by 2013.
High Liner has committed to label all of its wild seafood with the Marine Stewardship Council eco-label. Beginning this month, shoppers will begin to see the MSC eco-label on High Liner's wild products, as well as the company's own “Responsibly Sourced” eco-label on both wild and farmed seafood products.
Since making its commitment to 100 percent sustainability in late 2010, High Liner has developed a comprehensive database to identify the sustainability status of all of its seafood. Over the coming months, High Liner, in collaboration with MSC, will be working with retailers in Canada to provide detailed information regarding its sustainability efforts.
“High Liner’s commitment to source all wild caught seafood from MSC-certified fisheries by the end of 2013 and display the MSC eco-label on certified wild-capture products will assure Canadian shoppers they can feel confident about the seafood choices they make, while playing a direct role in having sustainable seafood supplies in the future,” said Rupert Howes, MSC CEO. “It is wonderful to see that Canada’s largest seafood company is taking this significant step in its commitment to sustainability. By working together, we can strengthen sustainability efforts.”
“The partnership with MSC in Canada is a key step in our commitment to bringing responsibly sourced seafood to families across the country,” said Henry Demone, president and CEO of High Liner Foods.
