Migros is now the first Swiss retailer to carry fish displaying the Marine Stewardship Council eco-label.
In addition to the range of MSC-labeled fish and seafood the retailer already carries, the MSC label will be displayed on 10 more species at Migros' 160 seafood counters: cod, saithe, Alaska pollock, hake, hoki, albacore tuna, coldwater prawns, Pacific salmon, mackerel and nephrops (Norway lobster).
Migros, Switzerland's largest retailer, committed to the MSC in the late 1990s.
"MSC is the most well known eco-label for sustainable fishing and we will continue to expand our MSC-labeled range," said Stefan Gygli, fish category manger for Migros. "Since May 2008, we have been a member of the [World Wildlife Fund] Seafood Group Switzerland and have pledged to switch out entire seafood offerings to sustainable sources.
"Migros' long-standing support and ambitious goals will provide an important reward for the well managed and sustainable fisheries supplying them," said Marnie Bammert, MSC's country manager for Germany, Switzerland and Austria. "Together they are creating a market for sustainably caught seafood that is invaluable to the diversity in our oceans and one we hope will encourage others to become a part of."
