A U.S.-based hotel chain is using seafood as a marketing ploy to drum up more business with local wealthy Chinese in Beijing.
The Beijing branch of the Waldorf Astoria this month launched a seafood tower featuring French oysters at the hotel’s Michelin-starred Brasserie 1893. The hotel draws plenty of Chinese executives who pay USD 80 to 100 (EUR 70 to 88) for a seafood buffet.
Also on the menu: “Carabineros red fire prawns, Boston lobster, poached Norway langoustines, King of Razor Clams, sea urchin, Oscietra caviar, and Alaska King crab.”
China has been a growth market for major U.S. luxury hotel chains, which in turn have become targets for Chinese investors. Beijing-based Anbang Insurance Group bought the Waldorf Astoria in New York from Hilton Worldwide Holdings in 2014 to for USD 1.95 billion (EUR 1.71 billion). The Hilton still operates all Waldorf Astoria branches.
