Dr. Praeger's launches new Alaska pollock fish bites and burgers

Published on
March 16, 2018

Dr. Praeger’s, best known for its veggie burgers, is introducing four new frozen seafood products made with Alaska pollock.

The company’s new fish bites and burgers are made with Marine Stewardship Council-certified pollock, and all contain carrots, celery, bell peppers, leeks and other vegetables.

“More and more consumers, particularly millennials, are looking for the convenience of quick, nutritious meals and snacks right from the freezer – and they’re turning to sustainable seafood as a healthy alternative to meat,” Dr. Praeger’s CEO Larry Praeger said. “Fish is a great source of protein. Incorporating veggies adds flavor and nutrients, and options like bites and burgers make them easier to eat any time of day.”

The firm’s new products, which all have a suggested retail price of USD 5.99 (EUR 4.87), include:

  • Fish Taco Bites, which are wrapped in a crunchy tortilla and flavored with cilantro, jalapeño and a hint of lime;
  • Buffalo Fish Bites, which include celery and carrots and a medium spicininess;
  • Spinach Potato Pollock Burgers, with spinach, potato, onion and leeks;
  • Black Bean Chipotle Pollock Burgers, containing pollock with black beans, corn, red peppers, onions and a spicy chipotle seasoning.

The burgers contain between nine and 10 grams of protein per patty, while the fish bites have 11-12 grams of protein per serving. 

The fish burgers are sold in packs of four, while the new Fish Bites are packaged in 10-ounce boxes and are being marketed as “crunchy and dippable…snack-style finger foods.”

The four new products are now available at Whole Foods Market, Kroger, and select natural food stores and conventional grocers nationwide.

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