In an unusual move for a fast casual restaurant chain, San Diego, California-based Rubio’s Restaurants added wild Alaskan halibut to its menu.
Beginning on 2 August and available for a limited time, the chain of more than 200 seafood eateries is featuring a Wild Alaskan Halibut Two Taco Plate, Wild Alaskan Halibut Burrito, and a Wild Alaskan Halibut Bowl.
“At Rubio’s, we are continuously looking for innovative ways for our guests to experience seafood. This includes challenging ourselves to introduce new items like wild Alaskan halibut, which is a premium whitefish that’s not typically served in restaurants of our size,” Rubio’s co-founder Ralph Rubio said. “Wild Alaskan halibut has a sweet, delicate flavor and firm texture that pairs beautifully with our new corn salsa.”
In late May, Rubio’s also launched two grouper dishes: Wild Grouper with Mango Salsa Two Taco Plate and Wild Grouper Burrito. The grouper is supplied by Miami, Florida-based Pacific Coral Seafood.
“We introduced wild grouper exclusively to our Florida locations, not only for its mild flavor and firm texture, but also because of its popularity in the market,” Rubio told SeafoodSource at the time. “We’re excited to add this quality fish to our seafood menu, and hope our guests enjoy it all summer long.”
