Auburn, Maine, U.S.A.-based seafood brand Scott & Jon’s is expanding its offerings of frozen seafood bowls.
The company said its new Lemon Butter Dill Salmon Bowl, made with farm-raised salmon, and Baja Fish Taco Bowl, made with whitefish – a first for the company – will be available in early 2025.
Its salmon bowl line, launched earlier this year, is now being sold at major retailers such as Walmart, Target, Publix, and Wegmans. The expanded reach is driving incrementally increasing sales, resulting in the brand reaching new households that it wasn’t able to reach before, Scott & Jon’s Co-Founder Scott Demers told SeafoodSource.
“Sixty percent of consumers who purchase our salmon bowls for the first time are also trying Scott & Jon’s for the first time,” he said.
By adding whitefish, the company’s portfolio now addresses 83 percent of total consumption within the frozen seafood category, Demers said.
The decision to add whitefish came about after the company analyzed third-party data indicating a strong consumer desire for more variety in frozen seafood, Demers said. Research showed a significant percentage of consumers would eat more seafood if they ...
