Auburn, Maine, U.S.A.-based seafood brand Scott & Jon’s is expanding its offerings of frozen seafood bowls.
The company said its new Lemon Butter Dill Salmon Bowl, made with farm-raised salmon, and Baja Fish Taco Bowl, made with whitefish – a first for the company – will be available in early 2025.
Its salmon bowl line, launched earlier this year, is now being sold at major retailers such as Walmart, Target, Publix, and Wegmans. The expanded reach is driving incrementally increasing sales, resulting in the brand reaching new households that it wasn’t able to reach before, Scott & Jon’s Co-Founder Scott Demers told SeafoodSource.
“Sixty percent of consumers who purchase our salmon bowls for the first time are also trying Scott & Jon’s for the first time,” he said.
By adding whitefish, the company’s portfolio now addresses 83 percent of total consumption within the frozen seafood category, Demers said.
The decision to add whitefish came about after the company analyzed third-party data indicating a strong consumer desire for more variety in frozen seafood, Demers said. Research showed a significant percentage of consumers would eat more seafood if they had access to a greater selection, he said.
“We believe that expanding our product line to include whitefish will not only meet consumer expectations but also exceed them by offering a delicious and satisfying new option,” Demers said.
Those findings were replicated in a recent study conducted by Circana and the Alaska Seafood Marketing Institute, which found that 78 percent of U.S. consumers said a greater selection of seafood would encourage them to eat more.
Scott & Jon’s Atlantic salmon is certified by the Aquaculture Stewardship Council and its whitefish is Marine Stewardship Council-certified. Its products also have FSSC 22000 certification,," reflecting our dedication to quality and stringent food safety standards,” Scott & Jon’s Co-Founder Jon Demers told SeafoodSource. The company's sourcing for its whitefish will vary based on availability and market pricing, he added.
“We'll source either pollock or haddock, both of which are popular choices for their mild flavor and firm texture,” Jon Demers said. “Our goal is to maintain a consistent and high-quality consumer experience at an affordable price point – regardless of the specific type of whitefish used.”
