Seafood restaurateur in Beijing targets booming wedding trade
A high-end seafood restaurant chain is overhauling its décor in order to tap China’s growing wedding market for banquet consumption in its eight Beijing outlets.
Wan Long Zhou Hai Xian Can Yin Group - which is also a major importer of seafood and a refrigerated transport provider – is marketing imported seafood, including Canadian and New Zealand shellfish and imported lobster as a draw for couples seeking to book a wedding banquet.
Set up in 1997, Wan Long operates eight restaurants in Beijing and claims to have dining capacity for 5,000 diners. The chain serves Cantonese-style cuisine, a seafood-rich form of cooking that originated in Hong Kong and the surrounding Guangdong region. The firm is owned by well-connected businessman Wu Bao Cheng.
Wan Long recently redecorated some of its outlets in order to tap into a worldlier young Chinese consumer base. An outlet in the Wu Kuang commercial center on Beijing’s north fourth ring road features the “Aqua Fare” livery and industrial-style décor that is meant to appeal to a young, trendy set.
The Wan Long Zhou outlet boasts a string of honors from local authorities, with plaques at the door marking a “China Famous Restaurant” and “Promise-Keeping Enterprise” from the “National Restaurant and Hotel Ranking Committee.”