Supervalu, WWF partner


SeafoodSource staff

Published on
February 15, 2010

World Wildlife Fund announced on Tuesday it is partnering with the United States’ fifth largest food retailer to help it develop a sustainable seafood sourcing strategy.

With guidance from WWF, Supervalu will assess the sustainability of its top 20 wild seafood species and encourage the fisheries from which it sources to improve their environmental practices and potentially pursue sustainability certification under programs such as the Marine Stewardship Council.

Supervalu will also work toward sourcing more sustainable farmed seafood by participating in the Aquaculture Dialogues, a project the WWF initiated in 2004 to develop certification standards for farmed seafood. Standards for tilapia were finalized in December, and standards for shrimp, salmon, trout, pangasius, bivalves, abalone, and seriola and cobia are due to be completed this year.

The WWF forged similar partnerships with Kroger, the United States’ second largest food retailer, last October and Giant Eagle last July.

“Major food retailers like Supervalu have an important role to play in changing the way seafood is harvested or grown, both to reduce its impact on the planet and to ensure the fish we rely on exist for generations to come,” said Bill Fox, VP of WWF’s fisheries program.

Based in Eden Prairie, Minn., Supervalu operates more than 2,500 supermarkets nationwide under banners such as Acme, Albertsons, Bristol Farms, Jewel, Jewel-Osco and Shaw’s.

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