A new survey from Young’s Seafood reveals that 11 percent of British citizens barely manage to include seafood in their diets once a month, despite government advice to eat fish at least twice a week. The survey found that about half of Brits (48 percent) fail to eat fish twice a week.
The top reasons given by those surveyed include inability to cook or serve seafood (12 percent) and fear of choking on a fish bone (10 percent). And 22 percent pass on eating seafood altogether out of fear that their culinary skills aren’t up to par and they may sicken their family and friends.
This news comes as Young’s partners with Jamie Oliver to launch a new frozen fish range, aimed at encouraging Brits to eat more seafood.
“Fish is definitely an area where people are really nervous. They’re overcooking it, they’re under cooking it, and don’t even mention the word bones,” said Oliver. “Only 19 percent of the nation eats frozen fish even though fish cakes, fish pies and fish fingers are packed with nutrition. That’s because the freezing process seals in all the goodness like vitamins and omega-3s. Frozen fish is unbelievably tasty and great value for the money, as it rarely gets wasted. And, most importantly, it’s quick and easy to cook.”
Conducted by Methodology, the survey polled 2,009 British consumers between 24 and 26 August.
