Tai Foong USA building out roster of pre-cooked and microwave-ready seafood snacks

Tai Foong USA vice presidents Jeff Lam and Eric Lam.
Tai Foong USA vice presidents Jeff Lam and Eric Lam | Photo by Cliff White/SeafoodSource
4 Min

Tai Foong USA is building its business around U.S. consumers’ growing desire for restaurant-quality seafood snacks that are easy to cook at home.

“Everyone is busy nowadays. Everyone has parents or caretakers who are working; no one has enough time to put food on the table. It's getting harder and harder to find time to cook, and it's expensive to go out to eat. But, people want food that is appealing and ready to serve quickly,” Tai Foong USA Vice President Eric Lam told SeafoodSource at the 2024 Seafood Expo North America in Boston, Massachusetts, U.S.A.

Tai Foong USA, a Seattle, Washington, U.S.A.-based importer and distributor of seafood in North America, which operates the Northern Chef and Royal Asia brands, has a focus on sustainably sourced, value-added pan-Asian seafood products. 

Its Royal Asia retail line features Shrimp Spring Rolls, Boom Boom Shrimp with Sriracha Aioli, Chilean Sea Bass Dumplings with Soy Ginger Sauce, Crab Rangoon with Marine Stewardship Council-certified Snow Crab, Honey Walnut Shrimp, Panko Calamari with Sriracha Aioli, and Shrimp Wontons. Its Northern Chef line for foodservice includes a number of frozen and cooked raw fish, as well as Nashville Hot Shrimp, Sea Salt and Pepper Calamari, cooked shrimp rings, easy-peel shrimp, and Argentine red shrimp.

“We want to give people a meal they can have at home easily and be happy about what they're serving to their family,” Lam said. “People want to add different flavor profiles to their everyday diets and quality ingredients, so everything that we put in our bags is chemical-free, with no additives and small ingredient decks – all things people feel good about serving to their families at home that can go from package to plate in 20 minutes or less.”

Lam said there had been a lot of recent interest in its Shrimp Miso Ramen, which was a Seafood Excellence Award finalist in 2023, as well as its Coconut Shrimp product, made with large, coated wild-caught shrimp from Mexico. Additionally, the company is particularly excited about its new Dim Sum offering, marking the first of what it expects to be an annual ...

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