Chinese agriculture conglomerate Tongwei is expanding its consumer-facing foods business with a new range of tilapia snacks cooked to local tastes in convenience packs.
Its new Spicy Sichuan-Style Tilapia Filet, packed pre-cooked in 120-gram satchels, are being sold for CNY 29.90 (USD 4.76, EUR 3.84) each by Tongwei subsidiary Chengdu Qing Mai Su Food Products Co. under the “Zui Ya Jian” brand name (it translates as “ivory tooth”).
Named after a southwesterly province in China, Sichuan cuisine has a reputation for fiery spiciness, and is one of the most popular cuisine styles in China. Tongwei is itself based in Sichuan, but has facilities nationwide, in addition to feed mills in Southeast Asia. While the firm is well-known as a supplier of fish feed and a farmer of tilapia, in the past year, Tongwei has sought to expand its seafood business with a new “Tongwei Salmon” unit tapping into local demand for Norwegian salmon.