Trashfish seafood subscription service sets out to rival Blue Apron, HelloFresh
Newly created membership-based share program Trashfish aims to rival subscription box market movers Blue Apron and HelloFresh, according to founder and seafood industry veteran Ren Ostry.
The new membership-based share program Trashfish, officially launched on Friday, 25 August.
The prime objective for the program, which will first be introduced to consumers in southern California, is to “challenge the industrial food complex” by taking trash fish species and transforming them into “affordable, traceable delicacies for the popular consumer,” according to a press release regarding the company’s launch.
Members who sign up for a Trashfish subscription will receive two boxes every month featuring a “catch of the week,” a complementary pantry item, and a recipe from a prominent local chef on how to prepare the shipment’s contents. Subscribers will also receive an accompanying e-newsletter, called “Catch to Kitchen (C2K),” that offers additional exclusive tips from Los Angeles-based chefs, industry insights, as well as information about the unique seafood in their shares, explained the company.
“How many people do you know who eat nothing but shrimp, salmon, and tuna? Trashfish offers people a chance to safely expand their seafood palates and celebrate the full bounty of our local harbors. We’re taking the name ‘trash fish’ back from the global seafood complex to save our oceans and celebrate our fishermen,” said Ostry, who has more than a decade of experience in sustainable food practices, seafood distribution, and farmers’ market management across the United States.
The boxes can either be sent directly to a member’s home, or be picked up at one of several local participating farmers’ markets. The first 100 members to sign up for a Trashfish subscription on 25 August will receive an exclusive insulated tote bag.
The subscription service has been ranked as one of Elite Daily’s “Top Five Wellness Subscription Boxes.”