US restaurants ramp up autumn seafood promotions

A poster for Long John Silver's limited-time Norway Lobster Bites
Long John Silver's is bringing back its Norway Lobster Bites for a limited time | Photo courtesy of Long John Silver's
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U.S. restaurant menus are highlighting several new seafood dishes and specials this fall, with lobster, pollock, shrimp, and oysters among the species that eateries have heavily focused on this season.

Appealing to consumers seeking a value, Louisville, Kentucky, U.S.A.-based Long John Silver's is offering two for USD 5 (EUR 4.63) Fish Tacos, along with its continuing special of USD 10 (EUR 9.26) Shrimp Sea-Shares.

The hand-battered fish tacos, made with wild Alaska pollock, “offer great flavor and value, making them a must-try this fall,” LJS Senior Vice President of Marketing Christopher Caudill said in a press release. “Our fall menu brings fresh, tasty options that are perfect for the busy back-to-school season and fall gatherings.”

The chain’s Shrimp Sea-Shares allow guests to choose from 15 grilled shrimp, 15 batter-dipped shrimp, or a “boatload of crispy breaded popcorn shrimp to share with your crew.”

Long John Silver’s is also bringing back its Wild-Caught Norway Lobster Bites, made with wild-caught Norway lobster tails that are coated in breading, for a limited time to celebrate the holiday season.

Elsewhere, Andover, Massachusetts, U.S.A.-based Burton’s Bar & Grill, which operates 20 restaurants along the U.S. East Coast and is set to open a 21st location in Atlanta, Georgia, on 7 November, recently added an Ahi Tuna Bowl to its signature dishes, Vice President of Marketing Ida Faber told SeafoodSource. 

Other signature menu items include Crab-Crusted Haddock, Salmon Romesco, and Lobster & Shrimp Pasta. 

“Our guests love our premium seafood selections,” Faber said.

Burton’s also recently launched a Bar Bites program, which features shrimp cocktail and oysters in all of its Massachusetts locations. 

"We are testing oysters and will likely roll them out company-wide on happy hour menus in the future,” Faber said.

Additionally, the company is featuring ...


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